Privacy policy

Who we are

This policy applies to the Parent AI Masterclass, a live online session run by Samuel Holston, trading as BrainTools Lab ("we", "us"). We are the controller of your personal data under UK data protection law. [BUSINESS NAME AND REGISTERED ADDRESS — SAM TO CONFIRM]

Contact for anything in this policy: sam@braintoolslab.com.

What we collect

When you register and take part, we collect:

• Registration details: your name and email address, and your answers to the registration questions (what your child finds hardest about AI and homework, and optionally your child's year group).
• Payment details: payment is taken by Luma and its payment provider. We receive confirmation that you paid, but we do not see or store your card number.
• Session data: if you join live, your name, any video or audio you choose to share, and anything you type in the chat or Q&A. The session is recorded.
• Messages: anything you send us, such as a refund request.
• Basic website data: our hosting provider records technical information such as your IP address when you visit this page. We do not use analytics or advertising cookies on this site.

We do not want information about your child. Please do not include your child's name, school or any other identifying detail on the registration form, in the session, or in any message to us. This masterclass is for parents. We do not collect data from children.

How we use it, and why

• To give you your ticket and run the session: confirmation, joining link, reminders, replay and Family AI Playbook. Legal basis: performing our contract with you.
• To shape the session: we read registration answers to understand what parents need. Legal basis: our legitimate interest in running a useful session.
• To handle refunds and questions, keep records and prevent misuse. Legal basis: our legitimate interests, and legal obligations such as accounting.
• To send marketing emails about parent workshops and resources from BrainTools Lab, only if you tick the box when registering. Legal basis: your consent. You can withdraw it at any time using the unsubscribe link or by emailing us.

We do not sell your data and we do not use it for automated decision-making.

Session recording and replay

We record the live session so ticket holders can watch a 48-hour replay. The recording may include the presenter, shared screens and, if you choose to speak, show your camera or voice, or include your chat messages and questions. You can keep your camera and microphone off and ask questions in writing, and you can use a first name only. If you would prefer not to appear in the recording, tell us before the session and we will not include you.

The replay is available only to ticket holders, through a private link, for 48 hours after the session ends.

Who we share it with

We use these services to run the masterclass. They process data on our behalf, or on their own account for their own purposes as set out in their policies:

• Luma for registration, ticketing, payment and event emails.
• Zoom for the live session and recording.
• Our email service ([EMAIL PROVIDER — SAM TO CONFIRM]) for reminders, the Playbook and the replay link.
• Vercel for hosting this website.
• Google Fonts and Fontshare, which deliver the fonts on this page. Your browser contacts them directly, so they receive your IP address.

We may also disclose data where the law requires it. We do not share your data with anyone else, and we do not sell it.

Transfers outside the UK

Some of these providers are based in, or process data in, countries outside the UK, including the United States. Where that happens, we rely on the safeguards those providers offer under UK data protection law, such as the UK's adequacy arrangements or standard contractual clauses.

How long we keep it

• Ticket and registration records: up to 12 months after the session, so we can handle questions and refunds. Payment and accounting records held by Luma and our accountants may be kept longer, as the law requires.
• Session recording: deleted within 30 days after the replay closes, unless you have told us you are happy for it to be kept.
• Marketing list: until you unsubscribe. If you do not tick the marketing box, we do not add you to it.
• Messages to us: up to 12 months after we resolve them.

Your rights

Under UK data protection law you can ask us to access, correct or delete your personal data, restrict or object to how we use it, move it to another provider, and withdraw your consent at any time. To use any of these rights, email sam@braintoolslab.com. We will respond within one month.

If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk. We would appreciate the chance to put it right first.

Cookies

This website does not set advertising or analytics cookies. Luma and Zoom may set their own cookies when you register or join, as described in their policies.

Changes to this policy

If we change this policy, we will post the new version here and update the date at the top. If a change affects how we use your data in a significant way, we will tell registered attendees by email.